It seems nearly impossible to draw a direct line from Alexandra Cooper’s soccer scholarship at Boston University to her current position as one of the highest-paid creators on the planet—until you take into consideration her sheer boldness and unwavering determination. Cooper did more than simply scale media by unapologetically aligning herself with a brand based on voice, vulnerability, and viral storytelling; she also changed the norms for women-led digital platforms.
Cooper’s ascent wasn’t a coincidence. Her podcast Call Her Daddy began as a humorous commentary on dating culture in 2018, co-created with roommate Sofia Franklyn. The chemistry between the two ignited. However, the turning point was ultimately defined by conflict rather than cooperation. Franklyn’s departure and Cooper’s solo ascent into a Spotify exclusive—a particularly advantageous $60 million deal that immediately repositioned her as a power player—were the results of a contract dispute with Barstool Sports.
Alex Cooper – Bio, Career, and Financial Snapshot
| Category | Details |
|---|---|
| Full Name | Alexandra Cooper |
| Date of Birth | August 21, 1994 |
| Age | 30 |
| Birthplace | Newtown, Pennsylvania |
| Spouse | Matt Kaplan (married 2024) |
| Education | Boston University (former Division I soccer athlete) |
| Career Start | 2016 (media), 2018 (Call Her Daddy podcast launch) |
| Notable Projects | Call Her Daddy, The Unwell Network, Call Her Alex (Hulu) |
| Estimated Net Worth | $60 million (as of 2025) |
| Annual Salary | $40 million (SiriusXM, 2024 contract) |
| Previous Major Deals | Spotify ($60 million, 2021–2024) |
| Current Major Deals | SiriusXM ($125 million, 2024–2027) |
| Business Ventures | Drink Unwell, Unwell Network |
| Property | $10.7 million Studio City estate, home for parents |
She was the highest-paid female podcaster at the time thanks to Spotify, a position she maintained until SiriusXM arrived. She signed a three-year, $125 million contract in 2024, which greatly increased her average annual salary to $40 million. That action strengthened the business case for female creators earning high prices in addition to reaffirming her prominence. She remained remarkably similar to entrepreneurial forces like Kim Kardashian or Issa Rae, who have similarly monetized authenticity, by concentrating on content she could control and platforms she could negotiate on her own terms.
Although it’s easy to concentrate only on Cooper’s contracts’ zeros, her empire goes far beyond base pay. She is quietly creating a creator incubator with names like Madeline Argy and Harry Jowsey through her Unwell Network, which she founded with her husband Matt Kaplan. This ecosystem serves as a very effective engine for merchandise, live tours, brand deals, and even beverage lines, such as her own Drink Unwell, in addition to audio.
Given Cooper’s soccer background, Unwell’s appointment as the National Women’s Soccer League’s official hydration partner by March 2025 was both emotionally meaningful for her and remarkably obvious in terms of the league’s branding strategy. She isn’t putting her name on arbitrary advertisements. Cooper actually disclosed that she once turned down a $8 million endorsement because it didn’t align with her morals during a guest appearance on Boyfriend Material. Although financially audacious, that choice preserved her reputation and supported a long-term perspective that is becoming more and more uncommon in influencer culture.
The Hulu documentary series Call Her Alex has significantly increased Cooper’s wealth over the last 12 months. The two-part documentary, which had its premiere at the Tribeca Festival, revealed a more vulnerable story by removing the polish. Cooper’s story of sexual harassment at Boston University, in particular, was heartbreaking and essential, changing her reputation from one of entertainment to one of advocacy. That unvarnished honesty was a reckoning, not a marketing gimmick. Additionally, it made it possible for fans to relate to her not just as a voice in their ears but also as someone who has overcome extremely difficult obstacles to achieve her success.
Cooper established herself at the nexus of media and healing by utilizing intensely personal storytelling. Call Her Daddy’s interviews with Miley Cyrus, Demi Lovato, Hailey Bieber, and Vice President Kamala Harris have progressively transformed her podcast into a trusted platform where guests feel comfortable disclosing, thinking, and reestablishing connections with their listeners. She is influencing the cultural discussions that A-list celebrities wish to have in addition to booking them.
This reach has resulted in quantifiable financial gain. She sold $800,000 worth of branded merchandise in less than 72 hours back in 2020. The Daddy Gang fan base has only gotten louder and more devoted since then. By transforming virtual relationships into genuine ones and then making money without taking advantage of them, Cooper has perfected the art of intimacy at scale.
It’s interesting to note that Cooper maintains sensible spending habits in spite of her enormous income. Considering it the “least I could do” in light of their sacrifices, she purchased a home for her parents in December 2024. This gesture of humility from her was especially encouraging. She later revealed on Call Her Daddy that she invests the majority of her earnings back into her brand and that her friends make fun of her excessive thrift. She is incredibly relatable because of this, which contrasts with the ostentatious culture frequently connected to online celebrity.
Cooper has created a media empire with a longevity that few can match through audience loyalty, strategic reinvestment, and emotionally compelling storytelling. Every agreement she makes and every project she starts supports a long-term plan that prioritizes long-term effects over immediate virality. Cooper is more than just success for today’s young women in the media. She is a symbol of the potential to be financially and creatively independent.
Cooper’s transition from podcast host to media visionary has seemed inevitable in recent months. She is on a particularly creative path, with SiriusXM supporting her flagship content and a growing slate of Unwell shows extending her influence. She has evolved from a podcaster into a cultural architect who scales influence with purpose rather than ego.
